Account executive is a role in advertising , marketing , and finance involving intimate understanding of a client company's objectives and products and a professional capability to provide effective advice toward creation of successful promotional activities and strategies. In the marketing and advertising industries, account executives are typically responsible for client servicing and client acquisition. The account executive serves as the direct link between the advertising agency or financial service company and the existing client, managing day-to-day affairs and ensuring customer satisfaction. The account executive is also tasked with bringing more clients into the agency to increase revenue. This depends on the country and on the account s he is working for.
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