Julie McCarthy. A bride and groom exchange rings during a traditional Indian wedding ceremony. Although most marriages in India are still arranged, a growing number of women are taking matters of the heart into their own hands, using social networking clubs and matrimonial websites. In India, some of the most entertaining reading on a Sunday afternoon is found in the classified ads. Page after page, the matrimonial section trumpets the finer qualities of India's sons and daughters. Parents looking to marry off their children often place ads such as this one: "Wanted: Well-settled, educated groom for fair, beautiful Bengali girl, 22, 5'3".
Netflix's 'Indian Matchmaking' Is The Talk Of India — And Not In A Good Way
In India, More Women Are Playing Matchmaker For Themselves : Parallels : NPR
By Naman Ramachandran. Netflix launched in India in , and homegrown commissions became available from in a market that thrives on local fare. They were replaced eventually by Monika Shergill in , who joined existing director of originals Srishti Behl Arya. The same year, the Los Angeles-based Mundhra pitched her idea for an Indian dating show with a global-facing matchmaker to Netflix in the U. Over in India, Netflix — trailing behind turbocharged local streamers and global rival Amazon Prime Video — was trying to grow its customer base by trialling cheap subscriptions. The clients, all of Indian origin, are based in India or the U. Organised Chaos fixer Ricky Saxena contacted some matchmakers over late and early to shortlist them for the show, but Taparia remained their first preference because Mundhra was already familiar with her.
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Netflix has been releasing some binge-worthy dating reality shows on the platform for some time now. The show follows a well-known Indian Matchmaker Sima Tiparia, who is helping her clients find suitable life partners for them. The new Netflix show is presenting the tradition of arranging a marriage with the twist of dating. Tiparia works with clients in India and abroad. The cameras also follow Sima Tiparia in a bit of her day-to-day life back home.