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5 Steps To Increase Traffic To Your Dating Site
The online dating industry has come a long way since it first arrived on the digital scene in The matchmaking service grew modestly in its first few years, but with advancements in technology and the attendant introduction of more sophisticated platforms and apps, the industry has mushroomed into a big business. Facebook has taken notice, recently announcing its plans to roll out a dating function within the core Facebook app. As one of the more prominent digital industries around, online dating has branched out to include highly specific niche websites catering to equally specific user demographics and preferences, such as those over 50 or embracing a vegan lifestyle.
Semrush Study: Everything You Wanted To Know About Online Dating Websites
But navigating the turbulent landscape of dating can be pretty tough, even when we think we know it all. Think about your past experiences with dating: Do you struggle to identify early red flags? Do you know how to deal with rejection in the dating world? Do you have a hard time setting boundaries?
In combination with the contextual ads on Adwords, Bing Ads, and others, social media advertising is a great way to increase website traffic for your dating site. With social media ads, you can use highly targete campaigns with tailor-made ads to people that have the highest chance of using your service. Facebook has around 1. With this Facebook becomes the largest social media platform in the world. For you, it means that you have endless opportunities to reach new users and drive them to your website.